Multi-User
As personal as the mobile device is, its power lies in the fourth M, which is all about the community the device can help build and help the user interact with. Chat and user-generated content are the tip of the iceberg as far as this M is concerned. Multiplayer mobile games, mobile social networking, and anything else that helps users collaborate with each other via mobile
falls into this category. If there is anything you can offer that helps your customers belong to a community they wish to belong to, do it.
Money
The fifth ofthe 6 M’s is the money attribute, which encompasses everything from payment systems to let users make purchases with their mobile devices to loyalty programs and third-party payments such as employers’ directly depositing paychecks to mobile or parents paying allowance via mobile. All money-related functions in your mobile marketing campaign should be simple and secure.
Machines
The last of the 6 M’s is machines, which is all about the gadget itself. What can the machine do? From the actual buttons and knobs to the function that the machine can perform, this M is exciting. Imagine your phone as your personal remote control device to virtually everything from your TV and the lights in your home to your robot. While it is not likely you will be building or offering mobile devices, keep in mind what your customers are using to interact with you.
Examining the 6 M’s in more depth is a worthy venture.
