Mobile marketing encompasses so many strategies, ideas, techniques, and tools, and I wanted to include as many of them as possible while still providing enough depth and information. It was also difficult because of all the new enhancements to technologies and the many innovative offerings from vendors (even the carriers were starting to offer unlimited packages) that occurred while I was writing. Frankly, there were days when I thought that writing articles about mobile marketing campaigns was an impossible task. And, of course, none of these wonderful improvements will stop.
By the time you read this, more exciting things will have happened in mobile marketing. However, nothing will change the fundamental principles covered in this blog. Customers will always need to find value in engaging with mobile marketing. Mobile initiatives will always need to be integrated into other marketing mediums to succeed. Campaigns will need to be launched and tracked with the attention to detail that mobile requires. Your choice of what to do in mobile is only limited by your creativity and your willingness to try something new.
The unlimited pricing packages now hitting the U.S. will surely help expand the mobile market. As people begin to sign up for those allencompassing plans, they will want more powerful mobile devices to take advantage of what they are paying for; they will also expect to find plenty to do. This is where you come into the picture. Give them something meaningful to do with their new devices and all-inclusive plans. You’ll be glad you did.
On that note, I urge you try mobile marketing, see what happens with your customers, and find out what works and what doesn’t. Until you try mobile, you will be missing out on the newest and most powerful marketing tool of our time. It is up to you to dive in and make something happen. You may be surprised at the great response you get. Since you will have read all the blog, you’ll know how, and you’ll also know who can help you. I am certainly one of those people.
Through the Online Resource Guide at www.mobilemarketinghandbook.com and my blog, MobileMarketingProfits.com, I will keep you updated on what is new in the industry and give you access to fresh ideas in mobile. Feel free to contact me with questions, offer suggestions, and share your success stories. You can email me directly at kim@mobilemarketing handbook. com, and I will be happy to point you in the right direction and/ or offer solutions for your needs.
Thank you for coming along on this journey through the world of mobile marketing. It is only the beginning for both of us. Go forth and market with mobile. Keep me posted on how it is turning out for you.
