Mobile TV Advertising
MobiTV; the nation’s largest mobile TV network, had 3 million subscribers at the beginning of 2008. Granted, this is a small percentage of the overall mobile phone users, but it is still 3 million people, 82 percent of whom are [...]
Video and Audio
Audio and video have huge potential in mobile. User adoption and a phone’s ability to handle it are not significant enough to warrant launching full campaigns around it. Of course, this will change quickly. If you can think of a [...]
iPhone Application Development
There is no doubt that the Apple iPhone has changed the mobile industry and that there are opportunities galore for developing websites and applications for it. As the most voracious consumers of the mobile web, iPhone users are a good [...]
Tips for Creating Successful Mobile Widgets
According to Yahoo! Mobile (www.mobile.yahoo.com/developers/ tips), the following specific tips can be used to create successful widgets: • Tap into mobile user passion points. Hit on a passion point, content, or service that mobile consumers want and need while they [...]
Mobile Widgets
To consumers, mobile widgets are simply small graphic files that can be downloaded onto their phones. When consumers click on the widget, it launches an application, opens a website, starts a game, triggers a video, or sends whatever the widget [...]
Main Mobile Payment Methods
PayPal Mobile PayPal users can set up a mobile PayPal account so that anytime they are on a site or see an ad for something they want to buy via their mobile, they can do it. This would be perfect [...]
Mobile Billing and Payment Options
It would be impossible to adequately cover m-commerce (buying and selling of goods and services via mobile) in the scope of this blog, but I would be remiss not to mention ways that mobile users can pay for products or [...]
Mobile Email
A large percentage of people regularly check email on their mobile devices. Is your outgoing email easily read on a mobile device? Chilling question, isn’t it? In the early days of email, everybody sent and received text-based emails. Then came [...]
More Mobile Methods
Mobile is one of the greatest technological and cultural transformations in history. It has revolutionized communication as we know it, and will have equal impact on how and when we gather and send information. -Brian Fling, flingmedia.com Trying to decide [...]
Permission and Data Privacy-Key Considerations
If you already have a customer loyalty program, you can add mobile marketing preferences to your customer profile that let customers indicate when and under what circumstances they are willing to accept your mobile offers or information. When you begin [...]
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