Using Analysis to Make Changes on Your Mobile Site
Setting up the data analysis for your mobile campaign is just the first step. You need to take action based on that analysis. Here is an example of data that is found and what action can be taken to improve [...]
Incoming Calls to Your Business
The most basic way to get customers to act on your marketing is for them to call your business. To make sure this happens, include your phone number in your marketing and ask your audience to call you. Be simple [...]
Click to Call
Click-to-call (a link on a mobile web page that when clicked initiates a phone call) works the way pay-per-call does except there are no fees involved. Usually, it’s an option on your own mobile website to make it easier for [...]
Sample Campaign with Improved Coupon Take
giugno 27th, 2011 Ad Impressions 100,000 Ad Click-Through Rate 6 percent Mobile Site Visitors 6,000 Coupon-Take Percent (your improvements) 18 percent Coupons Requested (gets 180 more coupons out) 1,080 Coupons Redeemed (72 more people redeem the coupon) 432 Redemption Stat [...]
Mobile Marketing Toolbox: Tactics, Campaign Ideas, and Resources
If you are ready to start a mobile marketing campaign, Part 2 will guide you through each of the tactics you can use. Voice, text messaging, and mobile advertising can be quickly and easily implemented, and, for the most part, [...]
Voice
Voice is still the killer application. As an agency, we use voice because it has the largest audience and has the ability to entertain, engage and inspire in ways that text messaging can’t. What Is Voice ? Voice as a [...]
Advertising Click – Through Rates
When you launch a mobile ad campaign with companies such as AdMob, JumpTap, Google, or Medio, they will provide the tracking tools for the CTR on your ads. Pay close attention to these numbers right from the start. The first [...]
How to Use Text Messaging: Best Practices, Tips, and Techniques
As you know from previous chapters, mobile marketing only works if you have permission from the mobile user and that is especially true with text messaging. You can’t buy a list of mobile phone numbers and start sending out messages. [...]
When to Use Voice as a Marketing Tool
If your audience is not tech-savvy (as determined by the Mobile-Savvy Worksheet in Chapter 1), voice is an ideal way to start a mobile marketing campaign. You can market to your customers via mobile. Just use your ad to tell [...]
Types of Text Message Campaigns
With the range of text message options available, the more creative you are in strategizing your campaign, the more attractive your campaign will be for your customers. If you can entice people to participate in the first place, you are [...]
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